5 thoughts on “Swarovski, as the Austrian stalls, why is it so marketing in China?”
Amber
The first thing to consider is that people in China generally love face, and feel that buying foreign brands will be very face -free, so everyone likes to buy some foreign brands to support themselves. It may be a little too small to say that Chongyang Meimei, but many Chinese customers who buy Swarovski really have a psychological factors. Many times people buy them just some jewelry necklaces. Support the scene by yourself. It to understand the brand of Swarovski, I think many people dare not say that they know this brand very well, but the reason why many people buy is actually following the trend. I don’t know if the little friends have found a very strange phenomenon that more and more people are more concerned about sales instead of the product itself when they buy things. Everyone generally thinks that many people must buy them. To say whether we really understand this thing, many people dare not guarantee. A Austria, as the place of origin of Swarovski, is actually placed in the local area. The jewelry of this brand may be nothing, but in China, Swarovski's worth has doubled a lot. This may have a certain relationship with the publicity and strength of this brand itself, but it does not rule out that Chinese consumers love foreign jewelry brands, and they also believe that the strength of this brand is more believed. Ap, except for the reasons introduced above, I think the reason why Swarovski has a market in China does not have the strength of the domestic jewelry brand in China. Personally, I hope that China's jewelry industry can develop better and better. One day, they can also make popularity in the world, rather than everyone can only buy foreign brands jewelry.
It is mainly to grasp the consumption psychology of the Chinese. The Chinese consumption now pays more attention to the appearance of the product, but ignores the value of the product itself. In fact, Shiwa Luo Shiqi is essentially not a luxury. The special processing process has become very beautiful.
The value of Swarovski itself and the price of goods are not suitable, but this is not the focus of people's concern. Such consumer groups have seen Swarovsi Shi Strange cutting process. Swarovski produced the polished crystal stone really has a great highlight. The crystal he sold is not the concept of true and imitation, but a unique processing process. Buying luxury goods, paying attention to practical material to enjoy the second, more is the feeling of consumption. It if you want to buy real and natural crystals, don't consider Swarovski. This is not the product they mainly operate. In general, its products are still valuable. There are two types of Shijia Crystal. One is genuine counters. The small commodity wholesale online is not genuine. , Swarovski Crystal has become an essential element of international design works, and is loved by various design areas. The Swarovski is also constantly updating, and more works continue to appear in front of the public. Swarovski genuine products have a swan logo, the swan is pure and elegant, just like love noble and strong. Each crystal has a corresponding number. There are anti -counterfeit laser marks inside. The Swarovski artificial crystal and glass will form watermarks after soaking.
Foreign monks read the scriptures. Not only Swarovski, the brand, there are many brands in my country, such as Jack Jones, Hagens Das, Starbucks, etc. These brands are ordinary brands abroad, and they are also brands that are taking the civilian route. But in China, it has become a high -quality brand. On the one hand, my country does not know foreign countries, and on the other hand, many people in my country have the psychology of admiration. ,Hey
Swarovski's own positioning is luxury instead of spreading goods. Both foreign and domestic are expensive brands. However, due to tariffs and transportation costs, domestic prices must be higher than foreign countries. Swarovski's jewelry fashion can be a accessories on any occasion. It is known for young, lively, classic elegance and unique avant -garde, so it is recognized by women.
This also uses the reason why the official to the individual has always been highly respectful. It has always been believed that domestic goods are not very good. This is also because Chinese companies are also transported to foreign countries in order to export them. The quality control of the country's domestic product is not very strict and valuable. The official also attaches great importance to foreign countries. It is relatively weak in the country.
The first thing to consider is that people in China generally love face, and feel that buying foreign brands will be very face -free, so everyone likes to buy some foreign brands to support themselves. It may be a little too small to say that Chongyang Meimei, but many Chinese customers who buy Swarovski really have a psychological factors. Many times people buy them just some jewelry necklaces. Support the scene by yourself.
It to understand the brand of Swarovski, I think many people dare not say that they know this brand very well, but the reason why many people buy is actually following the trend. I don’t know if the little friends have found a very strange phenomenon that more and more people are more concerned about sales instead of the product itself when they buy things. Everyone generally thinks that many people must buy them. To say whether we really understand this thing, many people dare not guarantee.
A Austria, as the place of origin of Swarovski, is actually placed in the local area. The jewelry of this brand may be nothing, but in China, Swarovski's worth has doubled a lot. This may have a certain relationship with the publicity and strength of this brand itself, but it does not rule out that Chinese consumers love foreign jewelry brands, and they also believe that the strength of this brand is more believed.
Ap, except for the reasons introduced above, I think the reason why Swarovski has a market in China does not have the strength of the domestic jewelry brand in China. Personally, I hope that China's jewelry industry can develop better and better. One day, they can also make popularity in the world, rather than everyone can only buy foreign brands jewelry.
It is mainly to grasp the consumption psychology of the Chinese. The Chinese consumption now pays more attention to the appearance of the product, but ignores the value of the product itself. In fact, Shiwa Luo Shiqi is essentially not a luxury. The special processing process has become very beautiful.
The value of Swarovski itself and the price of goods are not suitable, but this is not the focus of people's concern. Such consumer groups have seen Swarovsi Shi Strange cutting process. Swarovski produced the polished crystal stone really has a great highlight. The crystal he sold is not the concept of true and imitation, but a unique processing process. Buying luxury goods, paying attention to practical material to enjoy the second, more is the feeling of consumption.
It if you want to buy real and natural crystals, don't consider Swarovski. This is not the product they mainly operate. In general, its products are still valuable. There are two types of Shijia Crystal. One is genuine counters. The small commodity wholesale online is not genuine. , Swarovski Crystal has become an essential element of international design works, and is loved by various design areas.
The Swarovski is also constantly updating, and more works continue to appear in front of the public. Swarovski genuine products have a swan logo, the swan is pure and elegant, just like love noble and strong. Each crystal has a corresponding number. There are anti -counterfeit laser marks inside. The Swarovski artificial crystal and glass will form watermarks after soaking.
Foreign monks read the scriptures. Not only Swarovski, the brand, there are many brands in my country, such as Jack Jones, Hagens Das, Starbucks, etc. These brands are ordinary brands abroad, and they are also brands that are taking the civilian route. But in China, it has become a high -quality brand. On the one hand, my country does not know foreign countries, and on the other hand, many people in my country have the psychology of admiration. ,Hey
Swarovski's own positioning is luxury instead of spreading goods. Both foreign and domestic are expensive brands. However, due to tariffs and transportation costs, domestic prices must be higher than foreign countries. Swarovski's jewelry fashion can be a accessories on any occasion. It is known for young, lively, classic elegance and unique avant -garde, so it is recognized by women.
This also uses the reason why the official to the individual has always been highly respectful. It has always been believed that domestic goods are not very good. This is also because Chinese companies are also transported to foreign countries in order to export them. The quality control of the country's domestic product is not very strict and valuable. The official also attaches great importance to foreign countries. It is relatively weak in the country.